Learning How To Blog For Your Business

Today I spent the day learning how to use blogging more effectively for business. Wow never realised there was so much too it and all the mistakes I was making.

However with the amazing expertise of Aine Bermingham from Utter Digital, she gave us all step by step tips and ideas on how to get the most out of Blogging

Aine from Utter Digital

Here are just some of the Tips I picked up

• Its not all about you .....  Blogs need to be written with your readers in mind
• Don't over stuff your Blog with keyword ( Google don't like that ) 
• Keep it relative to your business - dont blog about car mechanics if your a florist
• Once written you need to Promote your Blog through Social Media 

On the Blogging Workshop today I also met some amazing business women with fantastic business and some great ideas and tips too. 

Sitting beside me was the gorgeous Mary from Addibeads who sells the most beautiful beads and also runs workshops for making jewelry. To see more of her stunning beads check out her website where she has thousands of beads for sale, we will definitely be checking out some of her beads for our brooch bouquet training workshops.

Also on the workshop was the talented Artist and Calligrapher, Josephine Hardiman, although specialising personalised wedding stationery, she also has lots of "How to draw" tutorials that she is planing on publishing soon.  I can wait to see them, as lots of our students in our flower school often ask about people who draw flowers for logos etc.  Josephine will be a great contact to have. 

Did you ever hear about Crookstown Craft Village???  this looks like and amazing place and definitely worth a visit.  They are open from 10am - 6pm Monday to Friday and during the Summer, Easter and Christmas they are open 7 days a week.  This Craft Village stocks a huge selection on Pottery, Hand Made Cards, Lamps, Alterations Service, Chocolate Outlet, Healing and lots lots more. I will definitely be popping buy very soon and will be passing on their information to our Christmas Workshop Students who might be interested in selling their Christmas designs and wreaths. 

Oonagh Sheehan is a N.A.E.T Allergy Elimination Therapist, and having never heard of NAET, we had a discussion over lunch about it.  Its a long time since I have come across someone as passionate about their specialty field.  I will without doubt be taking my son who suffers from Hey Fever to her later this year to begin the process of eliminating his allergies for next summer.  Oonagh tells me she she actually does not advertise her services that much because she gets so much business through word of mouth, now that tells you something. 

Liz from LizzieB fascinated me with her knowledge of scents and soap & candle making, and having recently spoke to a bride about an outdoor wedding Liz assured me that she can add citronella to wedding candles to keep the bugs away, isn't that just an amazing idea, cant wait to tell all our future brides who come to us to learn how to make their Brooch Bouquets about Liz's wedding candles.

Last but not least we met Michelle from Inspired Design, and Michelle's company can design websites and also manage all your social media for your business, and for our students who have opened their own flower shops this can be a fantastic service as trying to manage everything can be a bit daunting.

Well tired after a busy and intense day, I decided to come home and put into practice some to the things I learned, would love to hear your feedback on this blog post and make sure you follow our blog for hopefully some more informative posts and look back over some of our passed posts for lots of video tutorials on making bows