Top Tips for Marketing Your Flower Shop

How can you Market your Flower Shop?

Below are some tips you may find useful 

.TOP TIPS TO MARKET YOUR FLOWER SHOP

Remember people do not visit a flower shop unless they need flowers. if they don't buy flowers regularly they wont know you are there when they need

 funeral flowers / birthday flowers / wedding flowers

Let them know where you are and what you have available 

Have an OPEN Day  - on that day 

Have Flower Arrangements in every local business and establishment, this will show your skills to people who do not visit flower shops ( make sure to attach an invite to your shop to the flower arrangement) 

Free Rose / Daffodil / Tulip to everyone who passes your shop - and if there is a local pub or restaurant leave in some for them to give out to their customers - Make sure they have your business card on them 

Understand your Locality and Customers

Look at your target area and decide what is the best price range for the area that you are in.  

Capitalise on your Point of Difference

What makes your flower shop different from another one in the area?

Do you offer a more prompt delivery service? 

Do you sell gifts as well as flowers?  

Can you take orders outside normal working hours?  

Longer working hours? 

Better Value for money?

Better Quality?

Find out why your present customers come to you and monopolies this. 

Keep an eye on your competition

Always good to be one step beside that one step behind

Find out where your Target Market are

Valentines Day  - Target Offices & Business where men work or congregate, Target Hotels who may offer flowers to their guests

Mothers Day - Target School Runs, Office Staff 

Find out the average age of those living in your locality, this will give you an idea as to the type of flowers you are more likely to sell.

Passing Trade

Is there a lot of passing Trade??  make it easy for them, plenty of signage, parking if possible, cash and wrap readily available

Record Keeping

Keep records for year to year - How much you ordered? How many arrangements, hand tied bouquets, plants etc that  you sold, this will give you a good basis to work on each year. 

Add to your Business

Can you add to your business - balloons, chocolates, cards, soft toys, wine, jewelry etc 

Wishing you the very best of luck in your business

www.flowerschoolireland.com

Commercial Flower Arranging & Floristry Training for Beginners & Advanced Students

Bridal Brooch Bouquet Designers and Trainers 

DIY Distant Learning Bridal Brooch Bouquet Kits Available Here 

How to make a small cluster bow with florist ribbon - barbie bow

Over the next few weeks we will be uploading some tutorials on  making Bows.  

The aim of these videos is to make bow design and decoration easier for you our students, as feedback from our students tell us that these are the thing they find most difficult when they leave our school 

http://www.youtube.com/watch?v=qufwKCPP8z0&list=UUuDEocgdNI5sYSQaGxemBlA&feature=share&index=1

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www.kaysschool.com 

Success Stories from Kay's School of Floristry

More of our Students Stories 

Liza Keane has completed all her floristry training Modules at our Flower School and has been running a successful Craft & Floristry Business called Moss & Mushrooms from Ballina, Co Tipperary,  Ireland. 
Liza has her very own recognisable style particularly with her Brooch & Fabric Bouquets.  Liza is a regular at craft fairs and to fine out where she will be next or to speak to her about her availability for weddings check out her Facebook page

Liza During her Training at Kay's School of Floristry 

Liza behind her fabulous stand at one of her Craft Shows

Liza with Franc and her stunning wedding bouquets

*   *   *   *   *   *   *

Shirley Gilligan trained with us and completed all her modules before opening up Daisy Days Flower Shop in Kilrush Co.Clare.

Shirley also specialises in Brooch Bouquets and wedding flowers. Pop over to Shirley's Facebook page and 

see for yourself her amazing work 

Shirley at Kay's Flower School

Shirleys Shop Daisy Days in Kilrush 

For mpre information on any of our Training Courses drop us an email to info@kaysschool.cominfo@kaysschool.com

Beginners Bridal Course September 2013

Beginners Bridal Students

Aww we had a lovely week this week in the Flower School with students completing Module 3 Beginners Bridal Course.  During this course we saw the girls producing some gorgeous creations, Hand tied bridal Bouquets of Avalanche Roses, Mixed Hand tied Bridal Bouquets, All wired teardrop shower white wedding bouquets, tussy wussy buttonhole, corsages, flower girls wands & baskets, peace roses, contemporary wedding bouquets and much more.  Below is some photos that capture just some of the week.

For More information on our Bridal Flower Courses check our website or drop us an email on info@kaysschool.com 

Sympathy & Funeral Tribute training Course+

We were joined last weekend by a lovely group of students who were completing Module 2 Sympathy & hand Tied Course. This course is probably one of our most light hearted and fun course with he students getting the opportunity to design an array of Funeral tributes.  Some of the girls even commented that some of the displays were too nice to be only suitable for graves & funeral.

For information on any of the Flower Courses being delivered at our  Flower School, just drop us an email to info@kaysschool.com or visit our website www.kaysschool.com

Janette showing Angie little tricks 

Breda working on her Heart Wreath 

Dale adding finishing touches 

Priscilla adding roses to her heart wreath

Michelle with the Gates of heaven

The Gates of Heaven 

Funeral Cushions