How to make a bow for your wedding buttonholes & corsages

Step by Step on making a Bow for your wedding buttonholes and corsages 

Are you getting married?  Would you like to DIY your bridal party buttonholes and corsages?

Here is a step by step tutorial on making the florist bow that is used for buttonholes 

On our Beginners Bridal Floristry Courses we cover lots of different buttonhole & corsages for each member of your wedding party.

See our Facebook album here for lots of different style Buttonholes 

We offer courses in all aspects of Bridal & Wedding Floristry, call us today on 01 45 386 49 or email info@kaysschool.com for more details 

Top Tips for Marketing Your Flower Shop

How can you Market your Flower Shop?

Below are some tips you may find useful 

.TOP TIPS TO MARKET YOUR FLOWER SHOP

Remember people do not visit a flower shop unless they need flowers. if they don't buy flowers regularly they wont know you are there when they need

 funeral flowers / birthday flowers / wedding flowers

Let them know where you are and what you have available 

Have an OPEN Day  - on that day 

Have Flower Arrangements in every local business and establishment, this will show your skills to people who do not visit flower shops ( make sure to attach an invite to your shop to the flower arrangement) 

Free Rose / Daffodil / Tulip to everyone who passes your shop - and if there is a local pub or restaurant leave in some for them to give out to their customers - Make sure they have your business card on them 

Understand your Locality and Customers

Look at your target area and decide what is the best price range for the area that you are in.  

Capitalise on your Point of Difference

What makes your flower shop different from another one in the area?

Do you offer a more prompt delivery service? 

Do you sell gifts as well as flowers?  

Can you take orders outside normal working hours?  

Longer working hours? 

Better Value for money?

Better Quality?

Find out why your present customers come to you and monopolies this. 

Keep an eye on your competition

Always good to be one step beside that one step behind

Find out where your Target Market are

Valentines Day  - Target Offices & Business where men work or congregate, Target Hotels who may offer flowers to their guests

Mothers Day - Target School Runs, Office Staff 

Find out the average age of those living in your locality, this will give you an idea as to the type of flowers you are more likely to sell.

Passing Trade

Is there a lot of passing Trade??  make it easy for them, plenty of signage, parking if possible, cash and wrap readily available

Record Keeping

Keep records for year to year - How much you ordered? How many arrangements, hand tied bouquets, plants etc that  you sold, this will give you a good basis to work on each year. 

Add to your Business

Can you add to your business - balloons, chocolates, cards, soft toys, wine, jewelry etc 

Wishing you the very best of luck in your business

www.flowerschoolireland.com

Commercial Flower Arranging & Floristry Training for Beginners & Advanced Students

Bridal Brooch Bouquet Designers and Trainers 

DIY Distant Learning Bridal Brooch Bouquet Kits Available Here 

Student Section - Pleating Ribbon

Box Pleating Paper Florist Ribbon

In conjunction with your class notes you can follow how to pleat paper ribbon. 

Step 1 Fold Pleat over on top - about the width of a staple

Step 2 - Staple this in place

Step 3 - Fold the pleat under 

Step 4 - Staple in place 

Only fold one side of the pleating, keep the other side "bouncy" 

Continue on until you have enough for your display 

For more information on any or our training courses email info@kaysschool.com 

Our Courses are designed for complete beginners 

Some more of our Amazing Past Students and their Success

Some more of our past students who have went on and done great things after completing their courses with Kay's Flower school

Joanne from Co Clare completed all 4 Floristry Modules with us and went on to open her first Flower Shop in Kilkee 5 years ago and 4 years later opened her second shop in Kilrush.  Joanne is a fantastically gifted florist with a gorgeous personality that shines through.  

Visit her facebook page here 

Catriona Healey from Co Cork Completed all 4 Modules at Kay's School and went on to open Enchanted Flowers in Macroom, Co Cork.  Passionate about Flowers and her Business Catriona is now recognised as one of the elite Wedding Florists in Cork with Brides needing to book their date nearly a year in advance.  Pop over and say hello to Caitriona on her Facebook page and tell her we sent you :)

Gail Smith from Co Mayo showed natural flair with flowers from Day 1 of her commercial Flower Arranging Course in 2012. Anxious to complete her training, within 1 year Gail had completed all her modules and went on to open Eden's Flowers in Kiltimagh, Co Mayo.  Gail is growing from strength to strength and has just had a very very busy Valentine's Day.  Gail's facebook page is full of her amazing designs, pop over and say hello.