Top Tips for Marketing Your Flower Shop

How can you Market your Flower Shop?

Below are some tips you may find useful 

.TOP TIPS TO MARKET YOUR FLOWER SHOP

Remember people do not visit a flower shop unless they need flowers. if they don't buy flowers regularly they wont know you are there when they need

 funeral flowers / birthday flowers / wedding flowers

Let them know where you are and what you have available 

Have an OPEN Day  - on that day 

Have Flower Arrangements in every local business and establishment, this will show your skills to people who do not visit flower shops ( make sure to attach an invite to your shop to the flower arrangement) 

Free Rose / Daffodil / Tulip to everyone who passes your shop - and if there is a local pub or restaurant leave in some for them to give out to their customers - Make sure they have your business card on them 

Understand your Locality and Customers

Look at your target area and decide what is the best price range for the area that you are in.  

Capitalise on your Point of Difference

What makes your flower shop different from another one in the area?

Do you offer a more prompt delivery service? 

Do you sell gifts as well as flowers?  

Can you take orders outside normal working hours?  

Longer working hours? 

Better Value for money?

Better Quality?

Find out why your present customers come to you and monopolies this. 

Keep an eye on your competition

Always good to be one step beside that one step behind

Find out where your Target Market are

Valentines Day  - Target Offices & Business where men work or congregate, Target Hotels who may offer flowers to their guests

Mothers Day - Target School Runs, Office Staff 

Find out the average age of those living in your locality, this will give you an idea as to the type of flowers you are more likely to sell.

Passing Trade

Is there a lot of passing Trade??  make it easy for them, plenty of signage, parking if possible, cash and wrap readily available

Record Keeping

Keep records for year to year - How much you ordered? How many arrangements, hand tied bouquets, plants etc that  you sold, this will give you a good basis to work on each year. 

Add to your Business

Can you add to your business - balloons, chocolates, cards, soft toys, wine, jewelry etc 

Wishing you the very best of luck in your business

www.flowerschoolireland.com

Commercial Flower Arranging & Floristry Training for Beginners & Advanced Students

Bridal Brooch Bouquet Designers and Trainers 

DIY Distant Learning Bridal Brooch Bouquet Kits Available Here 

Advanced Bridal Church Flower Arranging Training Course

Another amazing and busy week at Kay's School of Floristry this week. Tuesday & Wednesday this week saw our students designing  stunning Wedding Unity Candle Arrangements, Altar arrangements, Pew Ends, Glass Bowl Arrangements.  Tutor Janette also demonstrated a 5 foot Church Pedestal Arrangement & Wedding Floral Arches.
Our Wedding Floral Arch is a one of a kind design and we show you how to make your own stand that is light, flexible and easy to assemble on your own in the church.
The students all played a part in putting together Topiary Trees, Candelabra Arrangements and smaller candle stand arrangement.

We were delighted to see all our returning students, some who had trained with us this year and some who had trained with us last year.  This final module is the end of their training with us, but as ever we cannot stress, no matter how long ago you trained with us, we are always here should you need advice or a friendly ear  - info@kaysschool.com

Click here for details of our Advanced Church & Hotel Design Course 

Details of our BROOCH BOUQUET TRAINING KITS & WORKSHOPS can be found here 

Advanced Bridal Floristry Course - Head-dresses - step by step approach

Normally on day 1 of our Advanced Bridal Floristry we cover halo Head-dresses and we usually do these in all white, today we decided to change our theme for these and go for an Autumnal Theme Wedding Head-dress.

Janette demonstrated the Bridal or Flower Girls Headdress step by step creating a beautiful creation using Orchids as the main flower and adding to it some mixed foliage and some cotoneaster berry.

The students then got the opportunity to try on and photograph the headdress 

For more information on how you can learn to create head dresses like these or maybe design your own wedding flowers, drop us an email to info@kaysschool.com

Sympathy & Funeral Tribute training Course+

We were joined last weekend by a lovely group of students who were completing Module 2 Sympathy & hand Tied Course. This course is probably one of our most light hearted and fun course with he students getting the opportunity to design an array of Funeral tributes.  Some of the girls even commented that some of the displays were too nice to be only suitable for graves & funeral.

For information on any of the Flower Courses being delivered at our  Flower School, just drop us an email to info@kaysschool.com or visit our website www.kaysschool.com

Janette showing Angie little tricks 

Breda working on her Heart Wreath 

Dale adding finishing touches 

Priscilla adding roses to her heart wreath

Michelle with the Gates of heaven

The Gates of Heaven 

Funeral Cushions